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Target Audience: C-level and Executive Management, Public Relations/Marketing, social media, and Communications, Compliance, Risk Mitigation, and Business Directors and Managers, IT Managers, Human Resources- Internal Communication, Corporate Counsel

Learning Objectives:

• Learn the 5-R Framework to create (or revise) your crisis media plan to mitigate risk and protect your brand
• How to assemble and train a core cross-functional team before an emergency hits
• Prepare leaders for breaking news interviews and communication under the glaring media spotlight so they are seen as trustworthy and credible to the public and their internal teams/stakeholders

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